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Growth Marketing Manager B2B SaaS - DACH (m/f/d)

Bochum
Full-time
Permanent employee

Your mission

We are looking for a strategically minded and operationally strong individual to join us as Growth Marketing Manager (m/f/d) for the DACH region, who will contribute to both acquiring new customers and developing existing customer relationships. This role is aimed at B2B marketing professionals with solid experience in German-speaking markets and a proven track record in managing Account-Based Marketing (ABM) campaigns to generate leads, pipeline and revenue.
As Growth Marketing Manager (m/f/d), you will be responsible for planning and implementing integrated, multi-channel marketing campaigns – with a particular focus on upselling and cross-selling opportunities. You will work closely with our DACH sales team to optimally align target audiences, priorities and messaging, and to reach the right accounts at the right time.

  • Planning and executing integrated marketing campaigns to acquire new customers and expand business (upsell/cross-sell) in the DACH region
  • Developing and implementing Account-Based Marketing (ABM) programmes in close collaboration with the sales team
  • Creation of localised campaign strategies and messaging tailored to the target audiences, industries and purchasing behaviour in the DACH region
  • Responsibility for the entire campaign process: briefing, asset coordination, scheduling, execution and reporting
  • Use of tools such as 6sense, Salesforce and marketing automation platforms for targeting audiences, campaign orchestration and performance analysis
  • Close coordination with teams for content, paid media, events and digital marketing to ensure cross-channel implementation
  • Measuring campaign success using relevant KPIs such as engagement, leads, pipeline contribution and revenue
  • Acting as a sparring partner for the sales team, providing insights and supporting materials

Your profile

  • 3–5 years of experience in B2B marketing, ideally in campaign planning and ABM
  • Excellent knowledge of the DACH market and experience in targeting specific audiences
  • Successful implementation of demand generation campaigns aimed at acquiring new customers and expanding business
  • Experience in sales-oriented collaboration with a focus on pipeline and revenue targets
  • Strong project management skills and excellent communication skills
  • Native German speaker or business fluent, with very good English skills
  • Proficient in using tools such as 6sense, Salesforce, HubSpot, as well as project management tools such as Asana or Monday.com
  • Experience in the SaaS environment, business process management or enterprise software
  • Knowledge of adapting global campaign strategies for the DACH market
  • Understanding of B2B buying journeys and persona-specific engagement tactics

Why us?

  • Challenging and varied responsibilities in a key role within Growth Marketing
  • Support for personal development, for example through training and mentoring
  • Attractive employee benefits, such as direct insurance and capital-forming benefits
  • Bicycle leasing options and access to the corporate benefits platform
  • Flexible working hours, flat hierarchies, and a hybrid working model
  • A highly motivated working environment and teamwork with extensive knowledge sharing
  • A modern, high-performance working environment and equipment
  • Free drinks, coffee and our own attractive office building with a gym and football pitch
  • Regular staff training sessions in our in-house gym

About us

For over 20 years, we have successfully developed innovative software solutions and providing top-tier consulting services to customers worldwide. The future sustainability of our industry as well as the agile structures of our company form the foundation for continued healthy growth at GBTEC. As an attractive employer, we are committed to maximizing the potential of our GBTEChies. Discover more about us and explore opportunities in the careers section.